It’s not every day we see so many men in beach wear in the middle of downtown Lisbon.
This idea has been created by Bruno Ferreira and Jacob Jan de Graaf, the owners of the new store in the heart of Lisbon ‘Up Town Lisboa’, which was inaugurated last week.
The opening was a controversial fashion show, where the models stripped off in the middle of the street and posed just in beach wear and others in underwear.
No-one could feel indifferent to this fashion show – they stopped the traffic!
This store has brought a new style to Bairro Alto, where you can find some real vintage men’s clothes. The decor has been inspired by the animation film "UP". Like in the film, the idea is to "make dreams come true before it's too late", bearing in mind the motto "be different, be unique, be yourself".
For the finale they launched hundreds of rainbow balloons.
